Fishing outfitter Eddie Olwell went to his favorite brewery and found that people had already become “kind of wild” about the error.
Though it’s heresy in Montana to admit it, none of the tourism board members fished, and to them, one fish seemed much like another.
“We are pleased to offer new opportunities based on the improved stock status of canary rockfish.” said Marci Yaremko, CDFW state/federal fisheries program manager.
For the first time in 18 years, anglers fishing California ocean waters will be permitted to retain canary rockfish, according to the California Department of Fish and Wildlife (CDFW).
Canary rockfish — one of more than 50 species of the bass-like genus Sebastes that inhabit the Pacific Ocean — was declared overfished in 2000 under the Pacific Coast Groundfish Fishery Management Plan, which is administered jointly by the federal Pacific Fishery Management Council and CDFW.
MONTANAOops: Totally wrong creature on that billboard outside Lolo, Montana.
An all-volunteer tourism improvement board had hoped to pique interest with a billboard showing a bait fisherman hooking a largemouth bass, under the headline: “Welcome to Bitterroot Valley, Montana: Small Town, Big Adventures.” But as any fly-fisher can tell you, the state is a mecca for anglers seeking elusive trout, reports the Ravalli Republic.